The World Has Changed, Time to Retool Your Business

During this period of adjustment to working remotely, ActivateNM powered by CNM Ingenuity is hosting a session Startup Retool series for small businesses, and startups in New Mexico.

In this series, we look at local resources and platforms that can help retool small businesses and identify ways businesses can grow and engage with their customers online.

See upcoming sessions and RSVP, please visit our events calendar.


Session 1: Ideation with InBizWorks and the CABQ

July 8, 2020

In our first Startup Retool session, we explored how the founder of InBizWorks from Taos, New Mexico has created a platform for small business centers and non-profit lenders to help their customers with business planning and early staged development. We are also joined by the City of Albuquerque Small Business Office Manager to talk about local resources for small businesses.

Watch the Recorded Video Session (Recorded 45 Minutes)

Session 2: Digital Exploration with AppCityLife and Comcast

July 15, 2020

In session two, we talk with the CEO of Albuquerque based company CityLife Lisa Abeyta about the importance of online engaged not just as your company but as a leader and the face of the organization. Also, joining is Erin Muffoletto, External Affairs Manager for Comcast New Mexico to talk about social media and resources that small businesses can leverage.

Watch the Recorded Video Session (Recorded 45 Minutes)

Session 3: Marketing in the Next Normal with John Bell and Job Training Albuquerque (JTA)

July 22, 2020

4 Lessons for Marketing in the Next Normal: COVID-19 and the economic fallout accelerates digital transformation for businesses of all sizes. Finding and serving customers is different. Marketers are learning how to shift their strategies and tactics while keeping closer track of the pulse of their customers and sales channels. John Bell, VP of Digital Marketing at Travelers Insurance, shares lessons learned for startups and small businesses from more than 25 years of digital marketing, including the most recent crisis. We also have local entrepreneur resource provider Job Training Albuquerque (JTA) talking about funds available for small businesses to receive technical training.

Watch the Recorded Video Session (Recorded 45 Minutes)

Session 4: Startup Storytelling + Networking with ABQ and Santa Fe Resources

July 29, 2020

Storytelling is a powerful tool to help transfer knowledge and connect communities. How can entrepreneurs and small business owners tell stories through modern digital platforms? What value does storytelling have for a startup company? In this session, we heard from a panel of founders and entrepreneur resource providers in New Mexico.

Panel Organizations:

Watch the Recorded Video Session (Recorded 55 Minutes)


If you are interested in learning more about the next ActivateNM cohort of Startup founders, please visit our Accelerator program page.